{"product_id":"crowdfunding-support","title":"Crowdfunding \u0026 Support","description":"\u003ch2 dir=\"ltr\"\u003e\n\u003cspan\u003eSupport a new, local queer-owned store! \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/h2\u003e\n\u003ch3 dir=\"ltr\"\u003e\n\u003cspan\u003eWho are we? \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe are Elia and Monci, the founders of 1011 Collective and Gendernaut Store. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn 2025, facing unemployment in Sweden, we decided to come together and start our own business, leaving the corporate world behind to pursue our dream of \u003c\/span\u003e\u003cspan\u003edelivering better clothing to our community\u003c\/span\u003e\u003cspan\u003e - the Trans and Nonbinary Community, in Sweden, the Nordics and Europe. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStarting from our own experience with navigating clothes as transmasculine and nonbinary people, we engaged our community to build something that could embrace all identities in the gender spectrum. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe have grounded our business with our values: safety, sustainability and ethics. Guided by these, we worked to \u003c\/span\u003e\u003cspan\u003edeliver better gender affirming clothes to our community.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\n\u003cspan\u003eWhat is Gendernaut Store? \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eGendernaut Store is a Swedish-based online store delivering \u003c\/span\u003e\u003cspan\u003eselected and curated gender affirming clothes \u003c\/span\u003e\u003cspan\u003eto the queer community. We select partners that work with high social and environmental sustainability - prioritising fair labour practices that give employment to our community, select their materials prioritising safe, comfortable and sustainable options. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAmongst their products, we have brought those that are \u003c\/span\u003e\u003cspan\u003emost loved by the community\u003c\/span\u003e\u003cspan\u003e making sure they are safe to use. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWe need your support! \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStarting a small business when you are unemployed (and not a born in wealth 😭) is of course challenging, even more because our business model doesn’t prioritise profit above all else. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe have been working to get support for our startup, through government support and bank loans, and while the first delivered, the second was a disappointment. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHowever, we didn’t give up, and refused to compromise on our values and principles: people and the planet before everything else. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf you want to help us grow, bring more euphoria through safe gender-affirming clothes and support a trans-owned and trans-first initiative in Europe, please consider donating to us. \u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrowdfunding Goal\u003c\/span\u003e\u003cspan\u003e: 150.000 SEK \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCollected: \u003c\/span\u003e\u003cspan\u003e19.000 SEK\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eProgress\u003c\/span\u003e\u003cspan\u003e: 12.67%\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\n\u003cspan\u003eWhat can you help us with?\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/h2\u003e\n\u003ch3 dir=\"ltr\"\u003e\n\u003cspan\u003eBusiness expenses\u003c\/span\u003e\u003cspan\u003e: \u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e✅ \u003c\/span\u003e\u003cspan\u003eFees\u003c\/span\u003e\u003cspan\u003e: Business registration, insurance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eServices\u003c\/span\u003e\u003cspan\u003e: Paying for shopify, work accounts, design tools and the services that keep us operating and safe. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eTools \u0026amp; Equipment: \u003c\/span\u003e\u003cspan\u003eLaptops, phones, sim cards, sewing equipment\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eStock\u003c\/span\u003e\u003cspan\u003e: building our initial stock to ensure that the essential products are always available\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eStorage\u003c\/span\u003e\u003cspan\u003e: renting a storage unit \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSalaries: We won’t take salaries until the beginning of 2027; afterwards we will need them to keep working on this project and involve other people for collaborations and services (photographers, models, developers, help with transportation)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eProjects: \u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eMending: \u003c\/span\u003e\u003cspan\u003eEvery month we host a free mending workshop in Stockholm. You can help us deliver more and better workshops, help with the material expenses and give us the opportunity of making more specialised ones. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eComing Projects\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCircular Projects:\u003c\/span\u003e\u003cspan\u003e Collecting and distributing used garments (for free); donating garments to those who can’t afford them. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eExpanding our products:\u003c\/span\u003e\u003cspan\u003e Finding new products, testing them in the market and increasing the stock. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1 dir=\"ltr\"\u003e\u003c\/h1\u003e","brand":"Gendernaut","offers":[{"title":"The Supporter","offer_id":58353478238591,"sku":null,"price":69.0,"currency_code":"DKK","in_stock":true},{"title":"The Cheerleader","offer_id":58353478271359,"sku":null,"price":173.0,"currency_code":"DKK","in_stock":true},{"title":"The Ally","offer_id":58353478369663,"sku":null,"price":345.0,"currency_code":"DKK","in_stock":true},{"title":"The Angel","offer_id":58353478402431,"sku":null,"price":518.0,"currency_code":"DKK","in_stock":true},{"title":"The Visionary Backer","offer_id":58353478435199,"sku":null,"price":690.0,"currency_code":"DKK","in_stock":true},{"title":"The Founders' Believer","offer_id":58353478500735,"sku":null,"price":1380.0,"currency_code":"DKK","in_stock":true},{"title":"The Dream Maker","offer_id":58388869906815,"sku":null,"price":2414.0,"currency_code":"DKK","in_stock":true},{"title":"The Game Changer","offer_id":58388869939583,"sku":null,"price":3449.0,"currency_code":"DKK","in_stock":true},{"title":"The Empire Builder","offer_id":58388869972351,"sku":null,"price":6898.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1018\/3865\/1775\/files\/CF01.jpg?v=1792161702","url":"https:\/\/gendernautstore.eu\/en-dk\/products\/crowdfunding-support","provider":"Gendernaut","version":"1.0","type":"link"}